Thursday, August 27, 2020

The 8220Second8221 World War :: Essays Papers

The 8220Second8221 World War In the book The Battle for History, John Keegan, discusses the a wide range of perspectives on World War II. He considers other verifiable works, for example, Robert M. Kennedy’s The German Campaign in Poland, Christopher Duffy’s Red Storm on the Reich, The Struggle for Europe by Chester Wilmot and numerous others. He has just dissected these different works. He has summed up the authors’ significant focuses and utilized them to help his own hypothesis, despite the fact that Keegan’s hypothesis about the recorded history of the war is very hazy. The main hypothesis that I could infer, is that â€Å"[it] has not yet been written.† (30) I don't get his meaning by this? The works refered to in the rear of the book number more than one hundred fifty. Various references are made to crafted by different creators. Keegan doesn't appear to tell anything from his point of view, however state what he has perused. All great and well considering this is history, yet are the past occasions so plainly unchangeable? Keegan appears to raise inquiries all through the book, for example, did Roosevelt know about the assault on Pearl Harbor before it occurred? â€Å"There have likewise been investigations of the charge that Roosevelt had premonition however decided not to follow up on it, as a methods for carrying the United States into the Second World War on the counter Axis side.† (17) Keegan doesn't do a lot to respond to these inquiries, just carries them into the image. The book gives no vibe of closure or goals to a large portion of the inquiries he realizes. Possibly this was his motivation. Subjects in the book up starting with one spot then onto the next. In one passage Keegan might be examining the utilization of the Enigma, a business figure machine; in the following Keegan may start talking about the utilization of U-pontoons. In spite of the fact that there is some consistent move through the book, generally the subjects are nervous, making the work be rough and jumbled jabbering. It appears as though the creator is attempting to press as much as possible into as hardly any pages as could be expected under the circumstances. Keegan does, in any case, give a decent diagram of the significant occasions and inside activity that continued during this noteworthy period in world history. He talks about uprisings, key shelling, spies and different components that had an impact in the defeat of the Third Reich.

Saturday, August 22, 2020

Presocratic Philosophy Essay

Presentation As early Greek human advancement developed progressively mind boggling (c. 500 b. c. e. ), folklore and religion started to form into theory (and later into science). As a major aspect of this turn of events, another sort of scholar rose known as a sophos, from the Greek word for â€Å"wise. † These â€Å"wise men,† and they were solely men, posed progressively modern inquiries pretty much a wide range of things, particularly common procedures and the starting points and quintessence of life. Despite the fact that folklore and religion kept on assuming significant jobs in the lives of individuals for quite a long time to come, these first logicians were noted for their endeavors to utilize reason and perception to make sense of how the world functions. Rather than living a â€Å"normal life,† the sophos dedicated himself to posing inquiries that supposed typical individuals thought had just been replied (by religion and folklore) or were unanswerable (and subsequently an exercise in futility). In regard to open discernments, it didn’t help that the sophos lived and talked in manners that were deciphered as demonstrating ignore and conceivably affront for ordinary qualities, and that set him or (rarely) her separated from â€Å"regular folks† living â€Å"normal† lives. It is not really astonishing, at that point, that one of the soonest well known pictures of savants is the generalization of an odd, â€Å"absent-minded,† naive visionary and asker of senseless inquiries. The absolute first Western scholars recognized as logicians were at first worried about inquiries concerning the idea of nature (physis) and of the â€Å"world order† (kosmos). Presocratic Rational Discourse The soonest Western logicians are alluded to as the Presocratics on the grounds that they showed up before Socrates, the main significant figure in the Western philosophical convention. A portion of the Presocratic scholars are portrayed as proto-researchers since they started the change of folklore into normal request about nature and the universe. A general portrayal of the improvement of Presocratic way of thinking is useful for setting ensuing philosophical issues and contradictions in setting. Ofâ most enthusiasm for our motivations is the Presocratic philosophers’ battle to offer sound, â€Å"objective† contentions and clarifications for their perspectives. These worries assumed a significant job in the beginnings and chronicled improvement of Western way of thinking. The first philosophers’ extreme enthusiasm for quite a while formed the advancement of reason by activating inquiries of sensible consistency and norms of information that went past the sorts of proof that a specialist could offer to back up his cases to mastery. The Presocratic Philosophers Thales (c. 624â€545 b. c. e.), generally said to be the principal Western scholar, appears to have accepted that water is here and there integral to our comprehension of things. This idea was most likely dependent on a conviction that the earth glided on water, and that all things begin with water. Current sentiment holds that Thales accepted that whatever is genuine is in some critical sense ‘‘alive. ’’ According to Aristotle, Thales ‘‘thought that everything is brimming with gods,’’ and as proof of such powers even in evidently lifeless nature he focuses to the surprising properties of what was alluded to as the ‘‘Magnesian stone’’. Despite the fact that Aristotle’s articulation is too slight to even think about serving as a definite establishment for judgment, it appears to be almost certain that Thales was contending for the more extensive nearness of life powers on the planet than the vast majority envisioned, as opposed to that the genuine in its totality is alive. Anaximander Thales’ more youthful contemporary from Miletus, Anaximander, conceived around the finish of the seventh century B. C. E. , found the logical rule of things in what he called ‘‘the apeiron,’’ a word that may be deciphered as ‘‘the indefinite,’’ ‘‘the boundless,’’ or both. This opens up the likelihood that the apeiron is both incomprehensibly huge in its worldly and physical degree and furthermore subjectively uncertain in that it is without quantifiable inward limits. The apeiron is additionally portrayed, as indicated by Aristotle, as being ‘‘without beginning,’’ ‘‘surrounding all things,’’ ‘‘steering all things,’’ ‘‘divine,’’ ‘‘immortal,’’ and ‘‘indestructible. ’’ Some have gathered that Anaximander’s scarcely disguised reason for existing was Western philosophy’s first endeavor at demythologization. Similarly striking is Anaximander’s depiction of the universe as a shut, concentric framework, the external circles of which, by their everlasting movement, represent the steadiness of our earth, a drum-formed body held everlastingly in a condition of equipoise at the middle. Whatever the deficiency in specific subtleties (the stars are set closer to the earth than the moon), with Anaximander the study of cosmological theory stepped forward. Most definitely, Anaximander offered another striking speculation. The primary living things, as per him, were ‘‘born in dampness, encased in prickly barks’’ (like ocean urchins), and ‘‘as their age expanded, they approached onto the drier part’’ (as expressed by Aetius [first to second century C. E. ]). Pythagoras Although we realize that Pythagoras was an authentic figure, it is hard to decide precisely what Pythagoras himself educated. He didn't compose anything, and the thoughts of different individuals from the network were credited to him as an indication of regard and as a method of loaning weight to the thoughts. Plato and Aristotle once in a while appoint thoughts to Pythagoras himself, albeit Pythagorean thoughts appear to have impacted Plato’s theory. Pythagoreans attested that number is the main rule of all things. They were the main precise engineers of arithmetic in the West and found that characteristic occasions could be portrayed in scientific terms, particularly as proportions. To the Pythagoreans, the â€Å"principle of number† represented everything. Number was a genuine article. Some way or another, numbers existed in space, not similarly as mental builds. As indicated by Pythagorean teaching, the whole universe is an arranged entire comprising of harmonies of differentiating components. The Greek for â€Å"ordered whole† is universe. The Pythagoreans were the main rationalists to utilize the term universe to allude to the universe along these lines. The â€Å"celestial music of the spheres† is the hauntingly wonderful expression the Pythagoreans instituted to depict the sound of the sky as they pivot as indicated by enormous number and congruity. Xenophanes A fourth Ionian scholar, Xenophanes of Colophon, conceived around 580 B. C. E. ,is the primary we are aware of to obviously assault the humanoid attribution of mainstream strict conviction, in a progression of splendid reductio advertisement absurdum contentions. His own view has been seen, since the time Aristotle, as pantheistic. Xenophanes was likewise the primary logician we are aware of to solicit what degree from information is feasible. In B34 we read: ‘‘the clear and certain fact no man has seen, nor will there be any individual who thinks about the divine beings and what I express pretty much all things. ’’ Several antiquated pundits took this to be a sign of Xenophanes’ complete wariness. On this premise of moderate induction and doubt, Xenophanes offered various assessments of fluctuating credibility about the characteristic world, one of whichâ€a solid, transformative translation of the disclosure on different islands of fossils of marine animalsâ€is enough to establish a significant distinguishing strength in common way of thinking and positions with his other huge strides in epistemology (the hypothesis of information managing what we know, how we know it, and how dependable our insight is), rationale (the investigation of normal request and argumentation), and regular religious philosophy (the endeavor to comprehend God from regular information). Heraclitus One of the most significant and baffling of the Presocratics, Heraclitus (fl . 500 b. c. e. , d. 510â€480 b. c. e. ), said that numbness will undoubtedly result when we attempt to comprehend the universe when we don't appreciate the fundamental structure of the human mind (soul) and its relationship to the Logos. The unpredictable Greek word logos is captivating. It could and on occasion meant the entirety of the accompanying: â€Å"intelligence,† â€Å"speech,† â€Å"discourse,† â€Å"thought,† â€Å"reason,† â€Å"word,† â€Å"meaning,† â€Å"study of,† â€Å"the record of,† â€Å"the science of,† â€Å"the basic standards of,† â€Å"the fundamental standards and methods of a specific discipline,† â€Å"those highlights of a thing that make it clear to us,† and â€Å"the justification for a thing. † The Heraclitean capital L Logos resembles God, just without the humanizing (refining) of the prior savants and writers who ascribed human characteristics to the divine beings. As per Heraclitus’s indifferent perspective on God, the Logos is a procedure, not an element. All things considered, the Logos is indifferent with people and human issues, similarly that gravity influences us however is uninterested with us. All the more fundamentally yet, Heraclitus affirmed that despite the fact that things seem to continue as before, â€Å"Change alone is constant. † Traditionally, it has been held that Heraclitus ventured to such an extreme as to guarantee that everything is continually changing constantly. Yet, regardless of whether he truly implied that everything is continually changing, or that singular things are held together by e

Friday, August 21, 2020

Steps to Writing an Argumentative Essay

Steps to Writing an Argumentative EssayThere are a number of steps to writing an argumentative essay. It all starts with knowing what kind of argument you are going to be using and how you are going to construct the argument. After that, the main steps are: choosing the topic and picking out a topic outline. As the template for your argumentative essay, the topic outline is important.There are a number of sources for information on topics of interests, but I can only recommend reading a good book or research your topic and find some books that are written by professional authors. They will likely offer expert opinions on the topic and will be useful. You can also contact a college advisor for further assistance.The topic of your essay must start with a thesis statement. Your thesis statement is the foundation of your argument. Once you have decided what subject you want to write about, you will need to choose a topic and then proceed with your outline. The topic outline is the second step. It is very important to use a topic outline because it makes it easy to determine where you should begin and where you should end.The topic can be any kind of topic and can be anything from a history course subject to anything you would like. When writing an argumentative essay, you need to focus on the topic. While your topic and your theme might be the same, that doesn't mean that they should be the same. A good example is; the topic of a history course can be anything. You can write about American history or Italian history.Once you have decided on the topic outline, you must pick a subject and a topic outline. Your topic will be the majority of your essay and it can be as big or as small as you wish. However, the first step is picking a topic and then picking a topic outline to guide you in your subject selection.The next step is to get into the nitty gritty of writing your topic and outlining your essay. For your argumentative essay, you want to make sure that the topics covered are important and that your essay is organized so that it flows naturally.The third and most important steps are making sure that you know how to research and compile your facts. You do not want to waste your time and effort writing an essay that has no solid basis. You want to take the information you gather and make the best use of it. As long as you are doing your research properly, you should be able to complete your argumentative essay within two weeks. It is crucial that you utilize your critical thinking skills in your research.If you take the time to follow these steps, you will have a strong foundation for your argument. You will be well on your way to completing your argumentative essay, which should help you make a great impression on your admissions committee and improve your chances of admission.

Tuesday, May 26, 2020

Teachers and other administrators should be trained and...

Teachers and other administrators should be trained and required to carry firearms to school. There are many school shootings happening around the world. Teachers carrying firearms could protect their students, fellow teachers, and themselves from being harmed. Teachers will be able to react more quickly while waiting for law enforcement to arrive at the scene. Having teachers and administrators carrying guns will also give students a feeling of safety and security. Just because a teacher is trained in carrying a firearm it does not necessarily mean that they will ever have to use it. The training is a precaution for if the unfortunate event of a school shooting. The teacher should have enough training to feel confident in using it†¦show more content†¦The less people injured during school shootings the better it is. The idea of teachers and administrators carrying guns would then be a success. The Columbine school shooting happened at Columbine High School in Little ton, Colorado on April 21, 1999. Two students, Dylan Klebold and Eric Harris, went into their school with guns and explosives with the intentions of killing as many people as possible. The two students killed twelve students, one teacher, and injured many more students before each of the shooters committed suicide (Curtis 3). If a teacher was given the right training and carrying a firearm, they could have stopped Klebold and Harris sooner and less students would have been wounded and murdered. On December 14, 2012 in Newtown, Connecticut, a twenty year old man, Adam Lanza, went into Sandy Hook Elementary School and opened fire in two rooms. He murdered twenty children and seven adults before turning the gun on himself (Fahrenthold). Once again, if one of these teachers would have carried a firearm, they could have possibly saved the lives of the first graders and the adults that were murdered. Gene Hoffman said in the U.S. News and World Report in December of 2012, â€Å"We also have to be honest withShow MoreRelatedKeep Guns from Campuses 1374 Words   |  5 PagesDear Mortimer I am writing this paper to persuade you to rethink your position concerning the preemption of firearms regulation regarding college campuses. All over the world violence occurs when we least expect it. As the human race evolves, so does the technology we use. We have acquired the ability to kill a man without being in his general vicinity. With just the slight movement of my finger I can end someone’s life. One small confrontation could lead to a terrible travesty. In the United StatesRead MoreGuns in Schools2018 Words   |  9 PagesGuns in Schools With the number of mass school shootings and incidents of violence in schools that have been reported since April 20, 1999; the public is crying out for stricter laws to help protect our children. In direct response to the Columbine High School shooting, schools across the country adopted a variety of â€Å"safety† measures that included mandatory uniforms to prevent the wearing of gang colors and allowing faculty to more readily identify intruders, installation of metalRead MoreArmed Teachers: Superheroes of the Future?1364 Words   |  5 Pagesconsidered outcasts, Eric Harris and Dylan Klebold, walked into Columbine High School in Colorado, opened fire and murdered twelve students, one teacher, while injuring twenty-four additional students before turning the gun on themselves. In 2007, Seung-Hui Choo, a senior at Virginia Tech, shot and killed thirty-two people and injured seventeen others, before turning the gun on himself. It was the deadliest mass shooting at a school in United States history. In 2012, Adam Lanza, shot and killed his motherRead MoreShould School Employees Should Not Carry Guns2544 Words   |  11 Pageslock down the school! There’s an intruder with a gun, and he’s holding a class at gunpoint!† yells the principal. According to School Guard, the average police response time is 18 minutes, and the average school shooting lasts twelve and a half (â€Å"Why SchoolGuard?†). By the time the police arrive, the criminal has vanished but left many students and staff fighting for their lives. Providing the safest environment possible should be a very important aspect to a school, so teachers should be able to defendRead MoreThe Great Debate the Pros and Cons of Guns in the Classroom2910 Words   |  12 Pageskilling people. When violence happens in school shootings, drive-by shootings, assassination of public officials, or in the workplace and shopping malls, Americans demand something be done. This dem and fuels the debate between gun rights and gun control activists. It fuels the debate over the interpretation of the Second Amendment. It fuels the debate on allowing citizens to carry concealed weapons in gun-free zones. This makes us ask the question: Should guns be banned from college campuses? TwoRead MoreActive Shooter7891 Words   |  32 PagesActive School Shooter Introduction The intention of this paper is to look at and present some issues and strategies that members of a school community think about when trying to create safer schools. Particularly when addressing an active shooter in a school setting. A major issue to consider when trying to keep all schools safe, is the simple fact that no two schools are the same. Understanding this can lead us to the conclusion that it is impossible to have one global plan or program that canRead MoreArming Teachers In Schools2238 Words   |  9 Pagesarming teachers to defend our nation’s students Since the establishment of public education in the United States, schools have provided a sense of security and belonging to their students. Although sitting through lectures and doing homework may not be the most exciting thing in the world, students will always have a lunch to eat, a roof over their head, and a supportive teacher or counselor that they can talk to. Despite the â€Å"safe† environment and presence of authoritative figures on school campusesRead MoreGun-Free Zones Do Not Make Us More Safe Essay2971 Words   |  12 Pages Columbine High School, Littleton, Colorado, 1999; Trolley Square Mall, Salt Lake City, Utah, 2007; Virginia Tech University, Blacksburg, Virginia, 2007; Westroads Mall, Omaha, Nebraska, 2007; New Life Church, Colorado Springs, Colorado, 2007; Pearl High School, Pearl, Mississippi, 1997. All of these, except Colorado Springs were in areas designated as gun-free zones, places where state, federal, and/or private property laws and regulations forbid people from carrying a firearm, except law enforcementRead More School Shootings in America Essays5717 Words   |  23 PagesConnecticut, Georgia, Colorado, Virginia, Oregon, Michigan, and Tennessee are the sites in which some of the most viscous school crimes have occurred. In this day and age it seems as if school isnt a safe haven for Americas children anymore. School shootings are on the rise more than ever in todays society with kids as young as 9 years old committing these gruesome crimes against their classmates and instructors. T o see this type of action among kids is heartbreaking and sad. People wonderRead MoreWhy Guns Should Be Banned9306 Words   |  38 Pagesall guns in the USA. Gun violence and gun control have been in the news a lot lately. This is because of the recent shooting in Newtown, Connecticut where 20-year-old Adam Lanza shot twenty children, six adult staff members at Sandy Hook Elementary School and his mother at their home. Later on he committed suicide. Since the mass shooting, there’s been an explosive discussion about whether the US has to tougher their laws or even ban civilians from having guns. Some say the culture of permissiveness

Friday, May 15, 2020

Social Networks and Social Justice - Free Essay Example

Sample details Pages: 3 Words: 806 Downloads: 1 Date added: 2019/03/22 Category Society Essay Level High school Tags: Social Justice Essay Did you like this example? The phenomenon of the hashtag was first utilized on Twitter over a decade ago. (Hitchings-Hales and Calderwood 2017) It has helped handle worldwide campaigns to bring issues to light of sexism, inequality, sexual abuse, and strife. Hashtag activism encourages brisk reaction to imperative events with only a couple of tweets, Facebook posts and instant messages. Don’t waste time! Our writers will create an original "Social Networks and Social Justice" essay for you Create order For dissent coordinators, online networking is a quick and simple approach to make the platform, and that makes it simpler for individuals to gather. (Jamarillo 2017) The National March Against Rape Culture is grasping the hashtag activism by using the hashtags, #NMARC2018 and #SAAM which are trending on social networking sites such as Twitter. According to Meg Cale, There are numerous reasons why social activists are concentrating on advanced media to spread their message, yet the primary reason is that it separates the conventional obstructions to activism; access, time, and money. (Cale 2017) The Internet is making the world more interconnected. It can likewise simplify the research procedure; simply composing a couple of keywords into Google and an extensive number of results fly up inside seconds. A standout amongst other things is that digital media improves activism by showing social causes to individuals who arent actually searching for it. Also, not every person has room in their busy schedules to take part in traditional activism. Supporters can frequently contribute online considerably simpler than when disconnected. For instance, sharing a news article on Facebook can grab the attention of many individuals. Because of lower time duties, a significantly larger amount of supporters can be pulled in while empowerin g an high state of engagement from individuals who dont think about themselves as activists. The National March Against Rape Culture is an ideal case of utilizing online networking to shed light on rape culture. Supporters can donate directly to the events home page; they may share information on the event on Facebook, Twitter, and other social media networks; can take part in a one-day event that includes a low level of effort; and can focus on bringing attention to a specific cause. Social justice campaigns, like the National March Against Rape Culture, are the tools currently being used by activists to tell their story and bring about social awareness and possible change. Their ultimate goal is to cause the effect by engaging thousands of like-minded individuals in the fight for an unprejudiced and unbiased world in which to live. They are a forum for fairer laws, affordable healthcare, driver safety, drug free/tobacco free children, child labor laws, and even sexual abuse. The campaigns are diverse, covering a range of issue areas from education to the environment to social justice. They empower citizens, protect the environment, and advocate for women and girls across the world. Many are even gaining national attention through the support of media celebrities. To improve on the goal of reaching a larger audience, NMARC can develop a news release to send to News Stations and Talk Shows such as ABC and Ellen as well as a Social Media News release and Video News Releases. An effective strategy that would make the campaign more effective is the use of celebrities as spokespersons which would grab the attention of the media. NMARC can also create a free app that gives exclusive information about future events and shares places to go, such as support groups or professionals to see if you or someone you know is affected by sexual assault. I look forward to reading about its impact on the issue of rape culture in future legislation. Regardless of how we feel about social justice campaigns, they are here to stay. Activists must take full advantage of the opportunities they provide and be strategic about how to call attention to their cause. I believe the National March Against Rape Culture is a perfect example of an effective social justice campaign. While taking strides to one day achieve its goal of putting an end to rape culture, The March does achieve its goals of bringing awareness to the issue of rape culture, specifically sexual assault, connecting assault survivors and their allies to like-minded individuals and giving those involved a sense of community and safety. NMARC has already raised over $100 through their GoFundMe page, has over 100 followers on Twitter, 988 people expressed their interest in the March through the NMARC Facebook Event, 142 people liked the NMARC Facebook page and 145 people followed the page. This information can be found on the NMARC GoFundMe page, Facebook Page, and Twitter Page. The March has also added to the increased amount of awareness surrounding rape culture, specifically sexual assault. With posts shared to the personal social media accounts of the individuals who attended or supported the March, especially those that used the hashtags used by NMARC, the NMARC gained attention which in turn provided more awareness to the social issue of rape culture.

Wednesday, May 6, 2020

Psychological And Emotional Effects Of Domestic Violence

In 2 out of 3 women homicide cases, they are killed by a family member or intimate partner. Domestic violence is typically the aggressive or violent behavior in a household that involves the physical abuse of a spouse or partner. Physical abuse is one of the major ways men control the behavior of women. More than 4 million women experience physical assault and rape by their partners. The abuser may also do other acts of violence such as psychological and/or emotional abuse that includes intimidation, threats, isolations and etc., as a way to gain control over the victim. Psychological and emotional abuse allows the abuser to avoid legal actions from the court in contrast to physical abuse since they are not doing any physical harm to the body. Even though there isn t a direct cause on why domestic violence occurs, it is caused by the abuser. Most women in a domestic violence relationship stay because it is not that easy to leave, believe the abuse will eventually stop, and they feel sympathy as the abuser usually comes from a history of previous abuse. The time of getting out of a domestic relationship is the time of most unsafe and difficulty. Let alone from the fact of the woman worrying about her safety, she has to worry about the well being of her children and what is best for them. Children who witness violence at home display emotional and behavioral disturbances such as low self esteem, nightmares, self-blame and aggressiveShow MoreRelatedDomestic Violence And Sexual Violence1411 Words   |  6 PagesThe term domestic violence is defined as the deliberate frightening, sexual and physical assault, or a behavior that is abusive or intolerable to others as a part of the regular sequence of power and the domination executed by one confidant companion to the other. The patterns of domestic violence usually comprise of the sexual violence, abusing the partner emotionally, psychological assault, and the physical violence. It is dramatic that how the severity a nd the frequency of the occurrences of theRead MoreDomestic Violence And Sexual Abuse896 Words   |  4 Pagesyoung age? Introduction: What is domestic violence? â€Å"Domestic Violence is a pattern of behaviors used to establish power and control over another person through fear and intimidation, often inclosing the threat or use of violence†(Safe Horizon, 2015). Domestic violence includes physical abuse, sexual abuse, emotional abuse, and exploitation; therefore, this is in relation to â€Å"intimate partner violence, battering, relationship abuse, spousal abuse, or family violence† (Safe Horizon, 2015). People usuallyRead MoreAll around the world domestic violence is a threat to all different types of families, including1000 Words   |  4 Pagesworld domestic violence is a threat to all different types of families, including children and adults. â€Å"It is estimated that approximately 3 million incidents of domestic violence are reported each year in the United States† (Feinstein). The most common victims of domestic violence are women, and children. Organizations that offers protection fo r victims includes: National Network to End Domestic Violence, Survivor Network, and National Council on Child Abuse and Family Violence. Domestic violenceRead MoreDomestic Abuse Essay1497 Words   |  6 PagesChild and domestic abuse is a serious matter which needs to have additional focus, especially in this day and age. Abuse is most often causes harm to others. Abuse may either be verbal, emotional, or physical or times all three. In today’s society there are many different types of abuse including, physical, sexual, emotional, psychological, and neglect. All these types of abuse can affect people in multiple different ways, creating anywhere from short term to long term notable effects in the personRead MoreLong-Term Consequences of Childhood Exposure to Domestic Violence948 Words   |  4 PagesConsequences of Childhood Exposure to Domestic Violence Abstract: Domestic violence effects everybody in a family. Patterns of abuse from one parent to another, between both parents or directed toward a child all have a composite effect of inflicting potentially severe emotional damage upon the child. The research outlined here identifies domestic violence as a serious sociological problem and consequently provides a usable definition of domestic violence for the present study. This is followedRead MoreSexual Orientation And Race Domestic Violence1094 Words   |  5 PagesOctober 2014 Domestic Violence October is known for many things such as Breast Cancer Awareness Month and the beginning of fall. The end of October is known for Halloween where children dress up in costumes and knock on doors to receive candy. What many people do not know is that October is also known for being an awareness month for domestic violence. Domestic violence can be categorized into physical, emotional, and psychological violence against not only women but also men. Domestic violence can happenRead MoreEssay Domestic Violence Against Women: A Global Epidemic1021 Words   |  5 Pagesethnic, socio-economic, and religious groups, is Domestic Violence against women. According to the World Health Organization (2007): Domestic violence is a global issue reaching across national boundaries as well as socio- economic, cultural, racial, and class distinctions. This problem is not only widely dispersed geographically, but its incidence is also extensive, making it a typical and accepted behavior. Domestic violence is widespread, deeply ingrained, and has serious impactsRead MoreDomestic violence INTRODUCTION is the willful intimidation, physical assault, battery, sexual1200 Words   |  5 PagesDomestic violence INTRODUCTION is the willful intimidation, physical assault, battery, sexual assault and/or other abusive behavior perpetuated by an intimate partner against another. National coalition Against Domestic Violence, Domestic Violence Facts (www.ncadv.org/files/domesticviolencefactsheet) Domestic violence is also referred to as intimate partner violence (IPV), Spousal abuse, and Family violence and dating abuse. It occurs all over the world, cutting across all cadres of the societyRead MoreDomestic Violence is a Global Issue1347 Words   |  5 PagesDomestic Violence (DV) is a critical social issue that negatively impacts not only our own culture in America but as well as all other cultures around the world. Domestic Violence is a global issue reaching across national boundaries as well as socio-economic, cultural, racial and class distinctions (Kaur Garg 2008). Domestic Violence is a serious problem that can be seen around every society from families of both developed and underdeveloped countries and of different backgrounds. Although thereRead MoreIntimate Partner Violence And Domestic Violence1098 Words   |  5 PagesREMINGTON COLLEGES INC. Intimate Partner Violence Domestic violence Cheyannica Newson 12/16/2014 â€Æ' What is intimate partner violence? Intimate partner violence is when a partner is physical and sexually abused. Intimate violence can occur among heterosexual or same-sex couples. Twenty seven percent of women and nearly 12% of men in the United States have experienced contact sexual, violence, physical, or stalking by an intimate partner (Prevent Domestic Violence in Your Community, 2014). 85% of women

Tuesday, May 5, 2020

Salvador Dali essay Example For Students

Salvador Dali essay Vanishes sees UN Ecuador whiz poor el artists Salvador Feline Action Dali. Cosec © Salvador Dali y est. Ecuador porous De com pià ±ata. Us USA el still De surrealist, per us Trojan sees realists. Poor example, en The Image Vanishes, Mira realists, per hack UN concept De surrealist. Edema ¤s, you jocose Dali porous me gusts el rate De Dali. Me gusts us Trojan y rate porous us still surrealist sees Ã'Ëœnice y creative. Tamaki ©n me gusts us rate porous De us ideas y el significant deter ¤s De cad painter. Ho, SE upped encounter e]employ De us rate en SST. Petersburg, Florida; Berlin Germany; Paris, France; Catalina, Spawn. Salvador Feline Action Dali is a Spanish artist that is considered the personification of surrealism. Dali was born in 1904 in Catalina, Spain. He spent the early part of his life with his rich parents and attended the Academy of Fine Arts in Madrid. Then, he moved away to Join the Surrealist movement in 1934. He spent most of his live doing this in Madrid, Spain; Paris, France; and New York. The style that he used was surrealism, but he painted his portraits and other paintings realistically. Surrealism is the type of style that is not realistic and expresses the power of imagination. The Image Vanishes is a painting made by the artist, Salvador Feline Action Dali. I chose Salvador Dali and this painting because of how he paints. He uses the surrealistic style, but his work is realistic. For example, en The Image Vanishes, it looks realistic, but it uses a surrealistic concept. In addition, I chose Dali because I like the art of Dali. I like his work and art because of his surrealistic style is unique and creative. Also, I like his art because of his ideas and the significance behind each painting. Today, examples of his art can be found in SST. Petersburg, Florida; Berlin Germany; Paris, France; Catalina, Spawn.

Monday, April 13, 2020

Raise The Red Lantern Essays - Green Lantern, Films, Hong Kong Films

Raise The Red Lantern Anthropology of Women Raise the Red Lantern All the worlds a stage; all of us are taking the elements of plot, character, and costume and turning into performances of possibilities(Ward1999: 5) Raise the Red Lantern tells a compelling and sorrowful story of a young women whose life is destined to be ruined in a male-dominated society. This can be an awakening of some sort to any woman. As Ward states in her text, women learn the rules of our half of the world as well as those of the other half, since we regularly move in and out of the male world. There she defines womens culture. The term has also been used in its anthropological sense to encompass the familial and friendship networks of women, their affective ties, their rituals. It is important to understand that womans culture is never a subculture. It would hardly be appropriate to define the culture of half of humanity as a subculture. Women live social existence within the general culture. Whenever they are confined by patriarchal restraint or segregation into separateness, they transform this restraint into complementarily and redefine it. Thus, women live a duality- as members of the general culture and as partakers of womans culture. (Lerner 1986:242) Much like the quote stated, Raise the Red Lantern is set in Northern China in the 1920s. For thousands of years the people of China have formed family life around patrilineal decent. The assessment of traditional China life was patriarchal. A basis of this set up would be from Confucius. In childhood, Before marriage, Obey your father In adulthood, During marriage, Obey your husband In widowhood, After marriage, Obey your son States in the text, the lowest moment of a womans life was her wedding day. Cut off from her natal family, the young bride was an outsider and the object of deep suspicion in her new husbands household. The only was to earn a place for herself was to have sons. Songlian quits college after her father has passed away and becomes Zuoquian Chens fourth wife. When Songlian, who chooses to walk from her house to Chens house instead of riding in the wedding carriage, arrives at Chens house, there is no sign of a celebration, an omen of things to come. Bound by tradition and inflamed with jealousy, none of the three wives come out to greet the new bride. An old housekeeper welcomes and acknowledges the arrival of Songlian, and he guides her to her new room through the houses elaborate structure. To her surprise, in a long walk from the front door to her room, she doesnt see a single person. The lack of human presence couples with the absence of a wedding reception to create an impersonal atmosphere that prevails throughout the film. Songlian must as Ward mentions in her book, swallow such customs as breaking and binding little girls feet. Every evening, a red lantern is lit in front of the courtyard of the wife Chen chooses to sleep with. Contrary to its traditional symbolism red is anything but festive. There is no love among the wives only hatred. The relationships between Chen and his wives are purely sexual. Rather than helping each other out and raising their status within the family, the wives are constantly fighting among themselves to win favors from Chen. The wives who live in separate houses must compete for the affections and privileges of the master in accordance with his customs. Jealousy abounds between the wives and the scheming keeps the tensions high. Each night a lantern is lit in favor of whom the master will be with. Shortly afterwards all the lanterns of the wifes home and courtyard are also lit and the privileges begin. In all human cultures most women marry and bear children regardless of what women personally want to do. Ward states, We live our lives against a backdrop of the social structures, rules and expectations from a particular point in history and with in those cultural framework. Through the four wives they portray types of work. The number one way a woman can become powerful through work is reproduction. Having and raising children as well as care for others, is a way to develop

Wednesday, March 11, 2020

Free Essays on Constitutional Creation

The original Constitution of 1787 created a government elite working with a private sector elite. Although this type of government is mostly just, it has some unjust aspects. In a government elite working with a private sector elite, the minority of wealthy property owners governs; furthermore, the national government is strong enough to protect the haves from the have-nots. The government also serves to protect wealth and private property. The eleven years before it was written, the 55 men who wrote it, and the philosophy of the era all influenced major aspects of the Constitution of the United States, the supreme law of the land. The eleven years prior to the writing of the Constitution, was an era of creditor vs. debtor. During this time period, the states suffered inflation, poor interstate commerce, and rebellions. When the debtor class of farmers was unable to pay back the creditors, the states printed money and gave it to the debtors to pay back their debts. This led to inflation and worthless money. Many debtors, however, took matters further into their own hands. For example, Daniel Shay burned the courthouse to protest the foreclosure of his farm. The states also set barriers of trade from other states, which ruined the economy further. The creditor class was in danger, and according to Capitalist theory, so was the health of the economy (Text, 50). The creditor class realized that the debtors cannot be trusted with the government, and saw the needs of nationalism (Text, 52). After all, the cause of printing money were the debtors anyway; they made up the majority of the people. During this time perio d there existed a very weak national government, and strong democratic state legislatures, who were directly influenced by voter opinion. The debtors put pressure on their representatives to create absurd and harmful laws. To correct the problems, a group of 55 elite men from different states met in Philadelphia, â€Å"for the speci... Free Essays on Constitutional Creation Free Essays on Constitutional Creation The original Constitution of 1787 created a government elite working with a private sector elite. Although this type of government is mostly just, it has some unjust aspects. In a government elite working with a private sector elite, the minority of wealthy property owners governs; furthermore, the national government is strong enough to protect the haves from the have-nots. The government also serves to protect wealth and private property. The eleven years before it was written, the 55 men who wrote it, and the philosophy of the era all influenced major aspects of the Constitution of the United States, the supreme law of the land. The eleven years prior to the writing of the Constitution, was an era of creditor vs. debtor. During this time period, the states suffered inflation, poor interstate commerce, and rebellions. When the debtor class of farmers was unable to pay back the creditors, the states printed money and gave it to the debtors to pay back their debts. This led to inflation and worthless money. Many debtors, however, took matters further into their own hands. For example, Daniel Shay burned the courthouse to protest the foreclosure of his farm. The states also set barriers of trade from other states, which ruined the economy further. The creditor class was in danger, and according to Capitalist theory, so was the health of the economy (Text, 50). The creditor class realized that the debtors cannot be trusted with the government, and saw the needs of nationalism (Text, 52). After all, the cause of printing money were the debtors anyway; they made up the majority of the people. During this time perio d there existed a very weak national government, and strong democratic state legislatures, who were directly influenced by voter opinion. The debtors put pressure on their representatives to create absurd and harmful laws. To correct the problems, a group of 55 elite men from different states met in Philadelphia, â€Å"for the speci...

Sunday, February 23, 2020

A literature review of the applications in reducing green house gas in Essay

A literature review of the applications in reducing green house gas in the agricultural system - Essay Example Industrial agriculture causes global warming because it is intensive in fossil fuel, operations from confined animal feeds lead to emission of methane, application of nitrogenous fertilizer causes emission of nitrous oxide, and finally, large scales of land within the tropics are being converted into intensive monoculture plantations. The large livestock populations in the world produce high amounts of greenhouse gases that consequently influence climate change. Changes in the soils’ carbon flux can be very significant, even though it is small, because of the volume of soil (Smil, 1999, P127). Despite favor of livestock production by market forces, Smil (1999, p. 130) examines that application of alternative methods may help in the reduction of greenhouse gas emissions while providing good livestock returns, sustainability and health where deforestation, land degradation, and feed-crop dependence are avoided. Mitigation efforts in agricultural systems include keeping fewer livestock, conservation tillage, intensification of livestock without crowded confinement, and organic farming (Casey and Holden, 2006). Reduction of feed grains that are chemically fertilized is however the most effective way of reducing pollution by greenhouse gases (Casey and Holden, 2006, p. 234). Maize, wheat, and soybean production emits about 17 million tones of carbon dioxide per year (IPCC, 2007, P.241). Together with the fast increasing number of livestock, the possibility of changing the balance between sequestering nitrogen and nitrous emissions in the soil is big. \ Another important strategy of reducing greenhouse gases by agricultural system is the application of policy mechanisms stipulated by Kyoto Protocol’s mechanisms of clean development to provide support and stimulus small scale farmers who are willing to practice sustainable agriculture. Potentially, about 1 tonne of carbon is

Friday, February 7, 2020

What is the 'risk' of thinking the security of liberal governance as Essay

What is the 'risk' of thinking the security of liberal governance as risk management - Essay Example s the most critical aspect of the governance and politics has its roots in the era emerging as an aftermath of the cold war which witnessed the collision of two super powers with each other and resulting split up of the one. What is however, critical to note that after the cold war era, the overall focus from assessing the dangers to the security to the overall risks that may be arising out of the changing situation? This transition from threat based assessment to risk based assessment as well as assuming probabilities and their impact therefore requires a comprehensive understanding of the overall risk approach that has been adapted. This transition therefore needs to be understood in larger context of the political as well as from international relations point of view. The 9/11 Commission also blamed the various security agencies for their failure to anticipate and imagine the threats that were being present to the security of the US. Similar findings were also present into the report of the Commission that probed the London Bombings and stressed on the need for developing the ability of the government agencies to look into the unknown and perceive the various risks that may be arising.(Goede, 2008). This approach therefore requires that the modern societies must develop their abilities to pre-empt the risks and have the required resources and will to combat such risks in different manners. The events of the 9/11 and 7/7 therefore also indicates towards the need for adapting an approach that will allow the governments and societies to bring forth changes that can safeguard them against the potential risks. Traditional methods of countering with the security threats therefore may not suffice given the fact that the world at large has became really fragmented and the conflict of interests between nations is becoming more vivid and threatening. It is argued that with the passage of time, the overall nature and orientation of the concept of risk and security has

Wednesday, January 29, 2020

Strategic Management Essay Example for Free

Strategic Management Essay Unilever is one of the world’s oldest multinational companies. Its origin goes back to the 19th century when a group of companies operating independently, produced soaps and margarine. In 1930, the companies merged to form Unilever that diversified into food products in 1940s. Through the next five decades, it emerged as a major fast-moving consumer goods (FMCG) multinational operating in several businesses. In 2004, the Unilever 2010 strategic plan was put into action with the mission to ‘bring vitality to life’ and ‘to meet everyday needs for nutrition, hygiene and personal care with brands that help people feel good, look good, and get more out of life’. The corporate strategy is of focusing on bore businesses of food, home care and personal care. Unilever operates in more than 100 countries, has a turnover of â‚ ¬ 39.6 billion and net profit of â‚ ¬ 3.685 billion in 2006 and derives 41 per cent of its income from the developing and emerging economies around the world. It has 179,000 employees and is a culturally-diverse organisation with its top management coming from 24 nations. Internationalisation is based on the principle of local roots with global scale aimed at becoming a ‘multi-local multinational’. The genesis of Hindustan Unilever (HUL) in India, goes back to 1888 when Unilever exported Sunlight soap to India. Three Indian, subsidiaries came into existence in the period 1931-1935 that merged to form Hindustan Lever in 1956. Mergers and acquisitions of Lipton (1972), Brooke Bond (1984), Ponds (1986), TOMCO (1993), Lakme (1998) and Modern Foods (2002) have resulted in an organisation that is a conglomerate of several businesses that have been continually restructured over the years. HUL is one of the largest FMCG company in India with total sales of Rs. 12,295 crore and net profit of 1855crore in 2006. There are over 15000 employees, including more than 1300 managers. The present corporate strategy of HUL is to focus on core businesses. These core businesses are in home and personal care and food. There are 20 different consumer categories in these two businesses. For instance, home and personal care is made up of personal wash, laundry, skin care, hair care, oral care, deodorants, colour cosmetics and ayurvedic personal and health care, while food businesses have tea, coffee, ice creams and processed food brands. Apart from the two product divisions, there are  separate departments for specialty exports and new ventures. Strategic management at HUL is the responsibility of the board of directors headed by a chairman. There are five independent and five whole-time directors. The operational management is looked after by a management committee comprising of Vice Chairman, CEO and managing director and executive directors of the two business divisions and functional areas. The divisions have a lot of autonomy with dedicated assets and resources. A divisional committee having the executive director and heads of functions of sales, commercial and manufacturing looks after the business level decision-making. The functional-level management is the responsibility of the functional head. For instance, a marketing manager has a team of brand managers looking after the individual brands. Besides the decentralised divisional structure, HUL has centralised some functions such as finance, human resource management, research, technology, information technology and corporate and legal affairs. Unilever globally and HUL nationally, operate in the highly competitive FMCG markets. The consumer markets for FMCG products are finicky: it’s difficult to create customers and much more difficult to retain them. Price is often the central concern in a consumer purchase decision requiring producers to be on continual guard against cost increases. Sales and distribution are critical functions organisationally. HUL operates in such a milieu. I t has strong competitors such as the multinationals Procter Gamble, Nivea or L’Oreal and formidable local companies such as, Amul, Nirma or the Tata FMCG companies to contend with. Rivals have copied HUL’s strategies and tactics, especially in the area of marketing and distribution. Its innovations such as new style packaging or distribution through women entrepreneurs are much valued but also copied relentlessly, hurting its competitive advantage. HUL is identified closely with India. There is a ring of truth to its vision statement: ‘to earn the love and respect of India by making a real difference to every Indian’. It has an impeccable record in corporate social responsibility. There is an element of nostalgia associated with brands like Lifebuoy (introduced in 1895) and Dalda (1937) for senior citizens in India. Consequently Indians have always perceived HUL as an Indian company rather than a multinational. HUL has attempted to align its strategies in the past to the special needs of Indian business environment. Be it marketing or  human resource management, HUL has experimented with new ideas suited to the local context. For instance, HUL is known for its capabilities in rural marketing, effective distribution systems and human resource development. But this focus on India seems to be changing. This might indicate a change in the strategic posture as well as recognition that Indian markets have matured to the extent that they can be dealt with by the global strategies of Unilever. At the corporate level, it could also be an attempt to leverage global scale while retaining local responsiveness to some extent. In line with the shift in corporate strategy, the focus of strategic decision-making seems to have moved from the subsidiary to the headquarters. Unilever has formulated a new global realignment under which it will develop brands and streamline product offerings across the world and the subsidiaries will sell the products. Other subtle indications of the shift of decision-making authority could be the appointment of a British CEO after nearly forty years during which there were Indian CEOs, the c hanged focus on a limited number of international brands rather than a large range of local brands developed over the years and the name-change from Hindustan Lever to Hindustan Unilever. The shift in the strategic decision-making power from the subsidiary to headquarters could however, prove to be double-edged sword. An example could be of HUL adopting Unilever’s global strategy of focussing on a limited number of products, called the 30 power brands in 2002. That seemed a perfectly sensible strategic decision aimed at focusing managerial attention to a limited set of high-potential products. But one consequence of that was the HUL’s strong position in the niche soap and detergent markets suffering owing to neglect and the competitors were quick to take advantage of the opportunity. Then there are the statistics to deal with: HUL has nearly 80 per cent of sales and 85 per cent of net profits from the home and personal care businesses. Globally, Unilever derives half its revenues from food business. HUL does not have a strong position in the food business in India though the food processing industry remains quite attractive both in terms of local consumption as well as export markets. HUL’s own strategy of offering low-price, competitive products may also suffer at the cost of Unilever’s emphasis on premium priced, high end products sold through modern outlets. There are some dark clouds on the horizon. HUL’s latest financials are not satisfactory. Net profit is down,  sales are sluggish, input costs have been rising and new food products introduced in the market have yet to pick up. All this while, in one market segment after another, a competitor pushes ahead. In a company of such a big size and over-powering presence, these might still be minor events developments in a long history that needs to be taken in stride. But, pessimistically, they could also be pointers to what may come. Questions: 1. State the strategy of Hindustan Unilever in your own words. 2. At what different levels is strategy formulated in HUL? 3. Comment on the strategic decision-making at HUL. 4. Give your opinion on whether the shift in strategic decision-making from India to Unilever’s headquarters could prove to be advantageous to HUL or not. CASE: 2 THE STRATEGIC ASPIRATIONS OF THE RESERVE BANK OF INDIA The Reserve Bank of India (RBI) is India’s central bank or ‘the bank of the bankers’. It was established on April 1, 1935 in accordance with the provisions of the Reserve Bank of India Act, 1935. The Central Office of the RBI, initially set up at Kolkata, is at Mumbai. The RBI is fully owned by the Government of India. The history of RBI is closely aligned with the economic and financial history of India. Most central banks around the world were established around the beginning of the twentieth century. The Bank was established on the basis of the Hilton Young Commission. It began its operations by taking over from the Government the functions so far being performed by the Controller of Currency and from the Imperial Bank of India, the management of Government accounts and public debt. After independence, RBI gradually strengthened its institution-building capabilities and evolved in terms of functions from central banking to that of development. There have been s everal attempts at reorganisation, restructuring and creation of specialised institutions to cater to emerging needs. The Preamble of the RBI describes its basic functions like this: ‘†¦.to regulate the issue of Bank Notes and keeping of reserves with a view to securing monetary  stability in India and generally to operate the currency and credit system of the country to its advantage.’ The vision states that the RBI ‘†¦.aims to be a leading central bank with credible, transparent, proactive and contemporaneous policies and seeks to be a catalyst for the emergence of a globally competitive financial system that helps deliver a high quality of life to the people in the country.’ The mission states that ‘RBI seeks to develop a sound and efficient financial system with monetary stability conductive to balanced and sustained growth of the Indian economy’. The corporate values of underlining the mission statement include public interest, integrity, excellence, independence of views and responsiveness and dynamism. The three areas in which objectives of the RBI can be stated are as below. 1. Monetary policy objectives such as containing inflation and promoting economic growth, management of foreign exchange reserves and making currency available. 2. Objectives set for managing financial sector developments such as supervision of systems and information access and assisting banking and financial institutions to become competitive globally. 3. Organisational development objectives such as development of economic research facilities, creating information system for supporting economic decision-making, financial management and human resource management. Strategic actions taken to realise the objectives fall under four categories: 1. The thrust area of monetary policy formulation and managing financial sector; 2. Evolving the legal framework to support the thrust area; 3. Customer service for providing support and creation of positive relationship; and 4. Organisational support such as structure, systems, human resource development and adoption of modern technology. The major functions performed by the RBI are: †¢ Acting as the monetary authority †¢ Acting as the regulator and supervisor of the financial system †¢ Discharging responsibilities as the manager of foreign exchange †¢ Issue currency †¢ Play as developmental role †¢ Related functions such as acting as the banker to the government and scheduled banks The management of the RBI is the responsibility of the central board of directors headed by the governor and consisting of  deputy governors and other directors, all of whom are appointed by the government. There are four local boards based at Chennai, Kolkata, Mumbai and New Delhi. The day-to-day management of RBI is in the hands of the executive directors, managers at various levels and the support staff. There are about 22000 employees at RBI, working in 25 departments and training colleges. The RBI identified its strengths and weaknesses as under. †¢ Strengths A large body of competent officers and staff; access to key data on the economy; wide organisational network with 22 regional offices; established infrastructure; ability to attract talent; and financial self sufficiency. †¢ Weaknesses Structural rigidity, lack of accountability and slow decision-making; eroded specialist know-how; strong employee unions with rigid industrial relations stance; surplus staff; and weak market intelligence. Over the years, the RBI has evolved in terms of structure and functions, in response to the role assigned to it. There have been sweeping changes in the economic, social and political environment. The RBI has had to respond to it even in the absence of a systematic strategic plan. In 1992, the RBI, with the assistance of a private consultancy firm, embarked on a massive strategic planning exercise. The objective was to establish a roadmap to redefine RBI’s role and to review internal organisational and managerial efficacy, address the changing expectations from external stakeholders and reposition the bank in the global context. The strategic planning exercise was buttressed by departmental position papers and documents on various subjects such as technology, human resources and environmental trends. The strategic plan of the RBI emerged with four sections dealing with the statement of mission, objectives and policy, a review of RBI’s strengths and weaknesses and strategic actions required with an implementation plan. The strategic plan reiterates anticipation of evolving external environment in the medium-term; revisiting strengths and weaknesses (evaluation of capabilities); and doing away with the outdated mandates for enhancing efficiency in operations in furtherance of best public interests. The results of these efforts are likely to manifest in attaining a visible focus, reinforced proficiency, realisation of shared sense of purpose, optimising resource use and build-up of momentum to achieve goals. Historically, the RBI adopted the time-tested technique of responding to external environment in a pragmatic  manner and making piecemeal changes. The dilemma in adoption of a comprehensive strategic plan was the risk of trading off the flexibility of the pragmatic approach to creating rigidity imposed by a set model of planning. Questions: 1. Consider the vision and mission statements of the Reserve Bank of India. Comment on the quality of both these statements. 2. Should the RBI go for a systematic and comprehensive strategic plan in place of its earlier pragmatic approach of responding to environmental events as and when they occur? Why? CASE: 3 THE INTERNATIONALISATION OF KALYANI GROUP The Kalyani Group is a large family-business group of India, employing more than 10000 employees. It has diverse businesses in engineering, steel, forgings, auto components, non-conventional energy and specialty chemicals. The annual turnover of the Group is over US$2.1 billion. The Group is known for its impressive internationalisation achievements. It has nine manufacturing locations spread over six countries. Over the years, it has established joint ventures with many global companies such as ArvinMeritor, USA, Carpenter Technology Corporation, USA, Hayes Lemmerz, USA and FAW Corporation, China. The flagship company of the Group is Bharat Forge Limited that is claimed to be the second largest forging company in the world and the largest nationally, with about 80 per cent share in axle and engine components. The other major companies of the Group are Kalyani Steels, Kalyani Carpenter Special Steels, Kalyani Lemmerz, Automotive Axles, Kalyani Thermal Systems, BF Utilities, Hikal Lim ited, Epicenter and Synise Technologies The emphasis on internationalisation is reflected in the vision statement of the Group where two of the five points relate to the Group trying to be a world-class organisation and achieving growth aggressively by accessing global markets. The Group is led by Mr. B.N. Kalyani, who is considered to be the major force behind the Group’s aggressive internationalisation drive. Mr. Kalyani joined the Group in 1972  when it was a small-scale diesel engine component business. The corporate strategy of the Group is a combination of concentration of its core competence in its business with efforts at building, nurturing and sustaining mutually beneficial partnerships with alliance partners and customers. The value of these partnerships essentially lies in collaborative product development with the partners who are the original equipment manufacturers. The foreign partners are not intended to provide expansion in capacity, but to enable the Kalyani Group to extend its global marketing reach. In achieving its successful status, the Kalyani Group has followed the path of integration, extending from the upstream steel making to downstream machining for auto components such as crank-shafts, front axle beams, steering knuckles, cam-shafts, connecting rods and rocker arms. In all these products, the Group has tried to move up the value chain instead of providing just the raw forgings. In the 1990s, it undertook a restructuring exercise to trim its unrelated businesses such as television and video products and concentrate on its core business of auto components. Four factors are supposed to have influenced the growth of the Group over the years. These are mentioned below: †¢ Focussing on core businesses to maximise growth potential †¢ Attaining aggressive cost savings †¢ Expanding geographically to build global capacity and establishing leading positions †¢ Achieving external growth through acquisitions The Group companies are claimed to be positioned at either number one or two in their respective businesses. For instance, the Group claims to be number one in forging and machined components, axle aggregates, wheels and alloy steel. The technology used by the Group in its mainline business of auto components and other businesses, is claimed to be state-of-the-art. The Group invests in forging technology to enhance efficiency, production quality and design capabilities. The Group’s emphasis on technology can be gauged from the fact that in the 1990s, it took the risky decision of investing Rs. 100 crore in the then latest forging technology, when the total Group turnover was barely Rs. 230 crore. Information technology is applied for product development, reducing production and product development time, supply-chain management and marketing of products. The Group lays high emphasis on research and development for providing engineering support,  advanced metallurgical analysis and latest testing equipment in tandem with its high-class manufacturing facilities. Being a top-driven group, the pattern of strategic decision-making within seems to be entrepreneurial. There was an attempt to formulate a five-year strategic plan in 1997, with the participation of the company executives. But no much is mentioned in the business press about that collaborative strategic decision-making after that. Recent strategic moves include Kalyani Steels, a Group company, entering into a joint venture agreement in may 2007, with Gerdau S.A. Brazil for installation of rolling mills. An attempt to move out of the mainstream forging business was made when the Group strengthened its position in the prospective business of wind energy through 100 per cent acquisition of RSBconsult GmbH (RSB) of Germany. Prior to the acquisition, the Group was just a wind farm operator and supplier of components. Questions: 1. What is the motive for internationalisation by the Kalyani Group? Discuss. 2. Which type of international strategy is Kalyani Group adopting? Explain. CASE 4: THE STORY OF SYNERGOS UNFOLDS Synergos is a young management and strategy consulting firm based at Mumbai. It was established in 1992 at a time when there were a lot of expectations among the industry people from the liberalisation policies that were started the previous year by the Government of India. The consulting firm is an entrepreneurial venture started by Urmish Patel, a dynamic person who worked with a multinational consulting firm at the time. He left his comfortable position there to venture into the management consultancy industry. The motivation was to be ‘the master of his own destiny’ rather than being an employee working for others. Urmish comes from an upper middle-class Gujarati family, settled in a small town in Rajasthan. His father was a government servant who retired with a meagre pension. His mother is a housewife. His other siblings are all educated and well-settled in their  respective careers and professions. Urmish is a creative individual, uncomfortable with the status-quo. During his student days at a college at Jaipur, he was continually coming up with bright ideas that some of his friends found to be preposterous. To him, however, these were perfectly achievable ideas. He studied biotechnology and then went to the US on a scholarship to do his Masters. After a semester at a well-known university there, he lost interest and switched to pursue an MBA. He liked it and soon settled down to work with an American consultancy firm and toured several countries on varied assignments during the seven years he worked there. In 1992 came the urge to Urmish to chuck his job and be on his own. It was risky, yet an exciting step to take. His accumulated capital was limited—just enough to rent office space, buy a few computers and hire an assistant. There were no consultancy assignments for the first three months. But an acquaintance soon came to his aid, introducing him to the CFO of a major family business group who needed advice on a performance improvement project they wanted to launch. The opportunity came in handy though the returns were nothing to write home about. That project was the first step to many more that came gradually. Synergos started gaining presence in the competitive management consultancy industry and attracting attention from the people whom they worked for. Word-of-mouth publicity led them from one project to another for the first three years till 1995. Synergos took up whatever came its way, delivering a cost-effective solution to its clients. A team of four had formed by now, each member of the team specialising in services rendered to the clients. For instance, one of the members is a specialist in engineering projects, while another has expertise finance. The third one is a service sector specialist, also having experience in dealing with government matters. The phase of rapid growth started some time in 1995 when the Synergos team decided to focus on the small and medium enterprises (SMEs). These were firms that realised they had problems needing specialist advice, but were apprehensive to approach the big firms on account of their limited outlay and inexperience of dealing with such firms. Synergos came to their aid by tailoring their services as near as possible to their needs. Another differentiation platform Synergos offered to its client was a fully-integrated consultancy service where it got involved right from the stage of planning down to its implementation and monitoring.   Presently, Synergos has grown to be a medium-sized consultancy firm, serving clients in India and abroad, working for industries ranging from auto components to financial services and for manufacturing organisations to service providers. Some-how, nearly half of the assignments it has worked on have been for mid-sized, upcoming, family-owned businesses, a niche it has served well. These organisations typically need a boutique sort of consultancy that can offer customised services dealing with a broad range of practices related to strategy, organisation design, mergers and acquisitions and operational matter such as logistics and supply-chain management. Synergos fits in with their requirements owing to its personalised service and reasonable commission structure. The organisational structure at Synergos has a board at the top, consisting of seven people, including the four founding members and three independent directors. One of the independent directors is the chairman of the board. Urmish, as the founder CEO, also heads an executive management committee with each of the founding members, leading three other top-level committees dealing with business portfolio, service management and executive recruitment. The management team is called the professional group. The rest of the employees are referred to as the staff. The professional group has young women and men who are graduates from some of the best institutions in India and abroad. They are assigned to taskforces based on their qualifications, experience and interests. The departmentation at Synergos is flexible, based on an interplay of the three categories: skill, service and specialty. For instance, a professional may have IT skills, may have worked to provide supply-chain management ser vices and developed expertise in handling operational assignments for medium-sized food and beverage firms. There is a lot of multi-tasking however, to utilise the wide range of skills and special expertise that the professionals have. For administrative matters, the professionals are assigned to client-service departments of industry solutions, enterprise solutions and technology solutions. The flexibility that such an organisational arrangement affords seems to have been the major reason for the evolution of the organisation structure at Synergos over the years. The staff group of employees consists of the support people who provide a variety of services to the professionals. Among  these are research assistants, industry analysts, documentation experts and secretarial staff. There is no set pattern for assignment of staff to the administrative departments and generally, a need-based approach is followed, depending on the workload at a particular time. Recruitment for professionals is stringent. Synergos typically looks for a good combination of education and experience and lays much emphasis on the compatibility of the prospective employee with the shared values. Creativity, broad range of professional interes ts, intellectual acumen, team-working and physical fitness to undertake demanding tasks and work for long hours are the criteria for hiring. There are not many training opportunities except the on-the-job learning. New professionals are assigned to a mentor for some time till they are ready to handle assignments autonomously. The staff members are usually recruited from fresh graduates, with good degrees from reputed institutions, in arts, sciences and commerce. The staff positions are also open for persons wanting to work on part-time or project-bases. Emphasis is given to the ability of the prospective staff to undertake multi-tasking and work with documentation and word processing and presentation software packages. The compensation system consists of a base salary with commission and bonus depending on performance. There are other usual elements such as medical reimbursement, loan facility and gratuity and retirement benefits. the performance appraisal is informal, with at least one of the four founding members being part of the evaluation committee for a professional. Usually, the founding member closest to the work area of the employee is involved in determining the rewards to be given. The time-cycle for appraisal is one year. Management control is discreet and performance-based rather than behaviour-based. The means for control are informal, such as direct supervision. Urmish is a strong proponent of the emergent strategy and is not in favour of tying Synergos to a fixed strategic posture. So are the other founder members, though at times they do talk about deciding on a niche such as SME organisations as clients and enterprise solutions as the core competence. In the highly fragmented consultancy industry where it is possible for even one person to set up an office in a commercial area and leverage connections to secure projects, Synergos is open to opportunities as they emerge, while trying to maintain the flexibility that has made it successful till now. Questions: 1. Identify the type of organisation structure being used at Synergos and explain how it works. What are the benefits of using this type of structure? What are the pitfalls? 2. Express your opinion about whether the structure is in line with the recruitments of the strategy that Synergos is implementing. 3. Based on the information related to the information, control and reward systems available in the case, examine whether these systems are appropriate for the type of strategy being implemented. CASE: 5 EXERCISING STRATEGIC AND OPERATIONAL CONTROLS AT iGATE GLOBAL SOLUTIONS The Bangalore-based iGATE Global Solutions is the flagship company of iGATE Corporation, a NASDAQ-listed US-based corporation. Known earlier as Mascot Systems, it was set up in India in 1993, to offer staffing services. It acquired business process outsourcing (BPO) and contact centre businesses in 2003, making it an end-to-end IT and ITES service provider. Its service portfolio includes consulting, IT services, data analytics, enterprise systems, BPO/BSP, contact centre and infrastructure management services. iGATE has over 100 active clients and centres based in Canada, China, Malaysia, India, the UK and the US. Chairman, Ashok Trivedi and CEO Phaneesh Murthy, an ex-Infosys IT professional and their partners hold a major stake, with some participation by institutional and public investors. The revenues for 2006-2007 are over Rs. 805 crore and net profits, Rs. 49.6 crore. The corporate strategies of iGATE are offering integrated IT services and divesting the legacy IT staffing busin ess and possibly making acquisitions in the domain expertise for financial services businesses. The business strategy is focused differentiation based on the focal points of testing, infrastructure management and enterprise solutions. The competitive tactic is avoiding head-on competition with the formidable larger players in the  industry by carving out a niche. The business definition is serving large customers and staying away from sub-contracting work. iGATE adopts a differentiation business model based on an integrated technology and operations model which it calls as the iTOPS model. This is an advancement over the prevalent model in the ITES industry based on low-cost arbitrage model. iTOPS is based on transaction-based pricing for services and supporting the clients by providing the platform, processes and services. The strategic evaluation and control has both the elements of strategic as well as operational controls. The functional and operational implementation is aimed at achieving four sets of objectives: a) Shifting from small customers to large customer (Fortune 1000 companies) b) Shifting away from stocking to project-consulting assignments c) Working directly with clients rather than with system integrators d) Moving from a local to international markets Some illustrations of the performance indicators that reflect these objectives are: 1. On-shore versus off-shore mix of business revenues: In 2004, this ratio was 55:45 and in 2007, it has improved to 27:73, indicating a much higher revenue generation from off-shore business. 2. Billing rates: Revenue charged from clients on assignments. With project consulting assignments from off-shore clients, where the revenues are typically higher, with lower costs and higher productivity in India, the realisations from billing have to be higher. The industry norms for ITES are US$18-25 per hour for off-shore and US$ 55-65 per hour for on-shore assignments. 3. The number of large clients from Fortune 1000 companies: Presently, iGATE has nearly half of its more than 100 clients from Fortune 1000 companies, of which the top 10 account for 70 per cent of its business. 4. Controlling employee costs: This is an area where concerted effort is required from the HR and finance functions. Hiring less experienced employees lowers the compensation bill. In the IT and ITES industry, attracting and retaining well-qualified and experienced employees is a critical success factor. The performance indicator for this objective is the cost per employee. 5. Human resource metrics such as the hiring and attrition rates: In the IT and ITES industry, the human resource metrics such as hiring and attrition rates are critical indicators.  Increasing the number of employees and lowering the attrition rate by retaining the employees is a big challenge. There are presently about 5800 employees, likely to go up to 8500 in the next two years. The attrition of 20 per cent presently at iGATE is on the higher side. But such attrition is common in the industry where the employee mobility is high and employee pinching a widespread trend. The human resource management function being critical in an industry where so many challenges exist, needs a strong emphasis on training and development, motivation, autonomy and attractive incentives. iGATE has an integrated people management model focusing on developing technical, behavioural and leadership competencies. The three metrics by which the HR function is assessed are: human capital index, work culture and employee affective commitment. The reward system at iGATE consists of meritorious employees across all levels being granted restricted stock options, thus providing an incentive to remain with the company till they become due. The company, though, is an average paymaster, which disadvantage it tries to trade-off offering a more challenging work environment, quicker promotions and chances for practising innovation. Critics say that that iGATE lacks the big-brand appeal of the larger players such as Infosys and Wipro, cannot compete on scale and is still under the shadow of its original business of body-shopping IT personnel. Questions: 1. Analyse the iGATE case to highlight how it could apply some of the strategic controls such as premise control, implementation control, strategic surveillance and special alert control. 2. Analyse and describe the process of setting of standards at iGATE. 3. Give your opinion on the effectiveness of the role of reward system in exercising HR performance management at iGATE and suggest what improvements are possible, given the environmental conditions in the IT/ITES industry in India at present.

Tuesday, January 21, 2020

The American Nurses Association Code of Ethics Essay -- Ethics

The American Nurses Association (ANA) is an organization with a strong ethical foundation. Nurses in general are known as an honest and trustworthy profession in the United States. This reputation was created because of nursing organizations like the ANA. In this paper the ANA’s goals are described and tied to their ethical principles. The role and importance of the ANA’s ethical values are explored. A discussion of the ANA’s culture and ethical decision making is described. The ANA’s ethical values and how they support author’s ethical views is explained and last the ANA’s social responsibility to the community. ANA’s goals and ethical principles The ANA’s goals are to provide a unified focus of professional, competent, and ethical care to all patients. To treat every patient with dignity, respect, and compassion free from any personal judgment of race, social or economic status, personal disparities, or disregard to health status. The Nursing organization strives to provide equal care to all individuals with their primary focus on the patient, without regard to outside influences, such as the media, family, or the community. Nurses are accountable for the best welfare of the patient while in his or her care. They must respect professional boundaries, to include the privacy and confidentiality of the patient and family. Nurses must maintain a respect for human dignity, and hold in highest regard the importance of the patient’s best interests. The nurse’s duties include the responsibility to follow guidelines and regulations, acting only on duties within the scope of the professional practice. The nursing organization also has responsibilities to the public in maintaining awareness and knowledge regarding the health and welf... ...unity education and wellness and especially to the response efforts during disasters. The ANA is there for the wellbeing and ethical treatment of all mankind. Works Cited American College of Healthcare Executives. (2011). Creating an ethical culture within the healthcare organization. Retrieved from http://www.ache.org/policy/environ.cfm International Institute for Sustainable Development. (2012). Corporate social responsibility. Retrieved from http://www.iisd.org/business/issues/sr.aspx Rakichevikj, G., Strezoska, J., & Najdeska, K. (2010). Professional Ethics-- Basic component of organizational culture. Tourism & Hospitality Management, 1168-1177. Wright, D., Brajtman, S. (2011). Nursing Ethics, relational and embodied knowing: Nursing ethics within the inter-professional team. Vol.18 Issue 1, p20-30. Sage Publications at EBSCO Host

Monday, January 13, 2020

Digital Media

Introduction: You may have heard of digital media, but you may have no idea what it is and how it can help you out when it comes to marketing. It's definitely important that you get up to speed so you can use this to benefit your business. Basically digital media refers to any type of electronic media out there. Today media can be accessed in many ways, including with hand held devices like mobile phones, laptops, desktops, mp3 players, and more. Digital media must be stored in an electronic way, so there is a lot of digital content on the internet today, including text content, pictures, audio content, as well as video content.Through the history of internet, digital media has been developing in various ways. Here's we'll take a look at how it has affected the Internet and ways that it may be integrated moving forwards (Rogers 2006). One type of digital media is text; this in fact represented the very first explosion of  this  type of content  out there on the Internet. When t he Internet first got big, there was an explosion of content on the web, especially with all the text editors and word processing options out there today (Rogers 2006).Larger companies started to put date on computers instead of storing it in cabinets, and the internet definitely allowed a great way to share, transfer, and store content as well. As the Internet grew, images began to appear. Instead of just text emails, soon people could send photos, and soon photo sites for sharing photos began to pop up. Then in the middle 1990s, audio began to become an important part of digital media with the mp3 files that could be easily used. Soon music and more was shared online with sites that allowed you to share audio.Last in the digital media development was video. YouTube definitely made video sharing a hugely popular form of modern media distribution and this is continuing to grow as we speak today. Now with new technology seen in things like the iPhone,  this new form of virtual medi a  is available in handheld devices as well, and no doubt  this sector  is only going to continue to grow in the future (Rogers 2006). Now that you understand a bit more about the technology side, you may be wondering how it can help your business.Well businesses are using digital media for marketing more and more today, realizing that there is a huge marketing field out there and that  it can help to draw in visitors and can even provide better search engine visibility with you. Text content can be kept updated on your site and helpful content is a great part of good marketing. Expertise in your field can really help your business and get traffic flowing into your business website. Photos, charts, diagrams, and models are always popular online and will help you to get more visibility as well.Audio allows you to use music on pages or to do podcasts for your business. Creating videos is a popular method of digital media marketing today, and videos do very well in search engin es (Rogers 2006). With the popularity of digital media, it is definitely important that you continue to create and use it for good marketing and business results. Even if you have to hire someone to help out, the benefits will make it worth the money. So knowing about and using digital media is definitely important for your business success todayProblem statement: Most people accept the idea that the media can influence people. But the degree of that influence, as well as who is most-impacted, when, how and why, have been the subjects of great debate among communication scholars for nearly a century. Media effects refers to the many ways individuals and society may be influenced by both news and entertainment mass media, including film, television, radio, newspapers, books, magazines, websites, video games, and music.To understand digital media effects, it is first critical to consider how media are used and for what purposes. Communication scholars have traditionally fallen into tw o camps – functionalists, who believe the media audience tends to be in control and active, and critical/culturalists who believe the audience has less control and is therefore more passive. The balance may lie somewhere in the middle and may vary from country to country. Purpose of the study: In this paper we are going to study and evaluate the digital media and its effect on children in general.The following text is a general idea: Youth spend an average of ;7 hours/day using media and the vast majority of them have access to a bedroom television, computer, the Internet, a video-game console, and a cell phone. In this paper we review the most recent research on the effects of media on the behavior and health and well-being of children and adolescents. Studies have shown that media can provide information about safe health practices and can foster social connectedness.However, recent evidence raises concerns about media's effects on aggression, sexual behavior, substance use , disordered eating, and academic difficulties. We provide recommendations for parents, practitioners, the media, and policy makers, among others, for ways to increase the benefits and reduce the harm that media can have for the developing child and for adolescents. More than 50 years of media research attests to the significant influence of media on child and adolescent health.Both â€Å"old† media (television, movies, magazines) and â€Å"new† media (the Internet and social networking sites, video/computer games, cell phones) can have an impact on virtually every health concern that practitioners and parents have about young people, including aggressive behavior, risky sexual behavior, substance use, and disordered eating. Although the media are not the leading cause of any of these problems, the research reviewed here suggests that they are significant.Yet, despite the evidence of potential harm, there is also evidence that media can be beneficial for youth (eg, by increasing empathy and acceptance of diversity through modeling of prosocial behaviors and developing children's early literacy skills through educational programming). Those concerned with child and adolescent health need to be aware of the research on the effects of modern media on youth. Theoretical framework: Literature review: Media affect youth not only by displacing time they spend doing homework or sleeping but also by influencing beliefs and behaviors.According to social learning theory, children and adolescents learn by observing and imitating what they see on the screen, particularly when these behaviors seem realistic or are rewarded. Cognitive development theory asserts that children's cognitive capacities at different stages determine if and how they understand media content. For example, children younger than 8 years who are not yet able to comprehend persuasive intent will be more vulnerable to advertising.In addition, media present youth with common â€Å"scriptsâ €  for how to behave in unfamiliar situations such as romantic relationships. Finally, superpeer theory states that the media are like powerful best friends in sometimes making risky behaviors seem like normative behavior. With the variety of theories suggesting a potentially powerful effect of the media and the growing empirical evidence for negative impact, one might hypothesize that parents would take care to limit exposure to detrimental media content.However, the â€Å"third-person effect† (a well-documented phenomenon in the communications literature) shows that teenagers and adults think that the media influence everyone except themselves or their children Violence and Aggression By the age of 18, the average adolescent will have seen an estimated 200 000 acts of violence on television alone. Much of the violence on television and in movies is presented in a sanitized and glamorized fashion, and in children's programming it often is presented as humorous.More than 1 0% of 10- to 14-year-olds saw 40 of the most violent movies in 2003. Both music videos and rap music have become increasingly violent. Interactive media can encourage antisocial beliefs and behavior in children and adolescents, particularly because violence in new media has been found to be prevalent as well. A recent analysis of video games revealed that more than half of all games contain violence, including ;90% rated as appropriate for children aged 10 years and older.Health professionals worry most about first-person shooter video games. In the aftermath of the West Paducah, KY school shooting, it was discovered that the shooter had never fired a real gun in his life before that day, yet his marksmanship was both accurate and lethal. Researchers believe that repeated exposure to mediated violence can lead to anxiety and fear, acceptance of violence as an appropriate means of solving conflict, and desensitization, with resulting increases in aggression and decreases in altruism. In particular, the portrayal of justifiable violence that is common in American media—â€Å"good guys versus bad guys†Ã¢â‚¬â€places children at risk because it is so powerfully reinforcing. The relationship between media violence and real-life aggression is nearly as strong as the impact of cigarette smoking on lung cancer not everyone who smokes will get lung cancer, and not everyone who views media violence will become aggressive themselves. However, the connection is significant. The most problematic forms of media violence include attractive and unpunished perpetrators, no harm to victims, realism, and humor. SexResearchers investigating the impact of exposure to sexual content in media on adolescent sexual beliefs and early sexual initiation have found modest but significant associations, particularly in the realm of pornography. In a national sample of 1500 10- to 17-year-olds, nearly half of the Internet users had been exposed to on-line pornography in the prev ious year. In a sample of middle-school youth, exposure to sexually explicit (X-rated) content predicted perpetration of sexual harassment (for males), more permissive sexual norms, having oral sex, and engaging in sexual intercourse while in high school.Longitudinal studies now exist that have linked heavy exposure to sexual content in mainstream media with more rapid progression of sexual activity, earlier coital behavior, greater risk for and unplanned pregnancy, and sexually transmitted disease. One explanation for this relationship may lie in the role of the media as a â€Å"superpeer† that gives adolescent audiences a consistent message that sex is normative and risk free. In addition, media play an important role in providing sexual information to adolescents in the United States and in shaping their beliefs about how males and females behave in romantic relationships.Television shows geared toward teenagers actually have more sexual content than adult-oriented shows, yet there is little mention of the need for contraception or for responsibility. Virtually every Western country makes birth control available to adolescents, including allowing birth control advertisements in the media, but the major US television networks balk at airing ads for contraception. This flies in the face of the fact that a substantial body of evidence shows that giving teenagers’ access to condoms does not lead to earlier sexual activity.Parents and child advocates often express concern over children connecting with strangers on-line. Although there have been disturbing cases of Internet sexual predatory activity by adults on children, most recent studies of Internet safety have suggested that sexual solicitation of minors is more likely to occur by other minors. Social networking sites such as MySpace and Facebook enable adolescents to present themselves publicly, sometimes in very sexually suggestive ways; however, adult on-line predators are not using social n etworking sites to find or entice their victims.One national survey of â€Å"sexing† with cell phones, conducted with 13- to 19-year-olds, revealed that 20% had sent and 48% had received sexual messages. However, social networking sites can also be used prosocially for safer-sex campaigns, for example. Substance Use In the United States, more than $22 billion is spent marketing and advertising drugs ($13 billion on tobacco, $5 billion on alcohol, and $4 billion on prescription drugs), and many research studies have shown that it has a significant impact on adolescent use.Children and teenagers can also see considerable alcohol and drug content in on-line videos. Recent studies of social networking sites have found that substance abuse is referenced in 40% of the profiles. Portrayals of tobacco are also prevalent in the movies: ? 70% of movies made in the United States today contains smoking, and smoking is rarely associated with negative health outcomes. Longitudinal prospect ive studies have revealed that exposure to movie smoking at baseline (grades 5–8) predicts smoking initiation 1 to 8 years later.Experimental research has helped illuminate why exposure to movie characters' smoking is associated with smoking initiation: viewers who identify with the storyline and the characters are more likely to increase their intention to smoke. Obesity and Eating Disorders Numerous American and international longitudinal studies (one of them as long as 26 years in duration) have shown that media use is contributing to the current epidemic of obesity worldwide. However, the mechanism for why heavy television-viewing, in particular, is predictive of children's weight status is unclear. Food marketing may be 1 culprit.Children and teenagers see 4400–7600 ads per year for junk food and fast food on television alone. Randomized, controlled experiments have provided evidence that exposure to junk food advertising has an impact on children's food beliefs a nd preferences. The Internet now presents a new concern. As the Kaiser Foundation noted, â€Å"There is a vast amount of food related content online, with the potential to significantly expand and deepen children's exposure to food marketing messages. Apart from the influence of advertising, eating while viewing may lead to greater food consumption.College-aged students showed significantly greater consumption of food when subjects were watching television versus listening to classical music. The investigators hypothesized that satiety cues are suppressed in viewing conditions. Although the evidence that television-viewing displaces physical activity is equivocal, researchers are now examining whether heavy media use, particularly at nighttime, displaces sleep. Children who do not get enough sleep are more likely to engage in sedentary behaviors (such as television-viewing) and less likely to engage in physical activity.The media play a crucial role in the formation of body self-im age and may be responsible for creating unrealistic expectations and body dissatisfaction. Females who are regular readers of fashion and beauty magazines in early adolescence are more likely to suffer from a distorted body image during their teenaged years. A natural field experiment in Fiji revealed that the prevalence of eating disorders increased dramatically after the introduction of American television programs, which show excessively thin female lead characters.On the Internet, there are now ;100 proanorexia Web sites that not only encourage disordered eating but offer specific advice on purging, severely restricting caloric intake, and exercising excessively. School Performance and Learning Problems The possibility of a connection between television-viewing and ADD or other learning disabilities is currently an issue of great controversy. An initial study in 2004 revealed an association between daily hours of television-viewing at the ages of 1 to 2 years and subsequent atte ntional problems at the age of 7.However, a more recent study in which 59 children with ADD and 106 comparison children were examined actually revealed that the latter had more impairment in their cognitive processes after viewing television than the former. At least 4 studies have shown an impact on academic performance, especially if there is a television set in the child's or teenager's bedroom. Other Health Effects Heavy television-viewing has also been associated with hypercholesterolemia, hypertension, an increased prevalence of asthma, sleep disorders, mood disorders, psychological distress, and depression.These were largely correlational studies and, therefore, did not necessarily show cause and effect. Prosocial Effects Despite the negative effects listed above, the media can be powerfully prosocial and educational. Children and teenagers can learn antiviolence attitudes, empathy, tolerance toward people of other races and ethnicities, and respect for their elders. Video ga mes can be beneficial as well, including improving compliance with chemotherapy regimens in adolescents with cancer.Important and useful public messages can be successfully embedded into primetime television shows that are popular with adolescents. In an episode of the television program Friends, for example, Rachel tells her boyfriend Ross that she is pregnant although they had used a condom. A national telephone survey conducted with Friends viewers after the episode aired found that adolescents learned that condoms are not fool-proof and were more likely to discuss contraception with their parents.Similarly, a recent episode of Gray's Anatomy was effective in teaching viewers about HIV and pregnancy. Research into the impact of digital media on relationship formation and maintenance has revealed that on-line communication and on-line self-disclosure can stimulate adolescents' social connectedness and, thereby, their well-being. However, the benefits of socializing on-line are not equal for every child or adolescent. The positive Internet effect holds only when adolescents predominantly talk with their existing friends.Communication technologies that are most often used to communicate with strangers (eg, chat in a public chat room) or more solitary forms of Internet use (such as surfing the Web) have negative effects on social connectedness. TRADITIONAL MEDIA AND NEW MEDIA Children and adolescents spend more time with media than they do in any other activity except for sleeping—an average of ;7 hours/day. Children's bedrooms are replete with media technology: by 2005, two thirds had a television set, one half had a VCR or DVD player or video-game console, and nearly one third had Internet access or a computer.Media impact is increased significantly with the presence of a bedroom television: viewing increases 1 to 2 hours/day, risk of overweight increases by 31%, and the likelihood of smoking doubles. When a television is in the bedroom, parents are le ss able to monitor viewing habits , children participate in fewer activities such as reading and hobbies, and sleep is shortened Field Observation: Focus group: One of the aims of my research paper was to understand what children feel about the way they are affected by the Digital media. To do this i used one of our qualitative methods – focus group.A focus group is a method that is used by researchers to find out what people’s opinions and views are. During a focus group the researcher(s) will ask questions to stimulate discussion within the group, while taking note of what people are saying about particular issues. The focus group were conducted in Notre dame college-lwaize in total, 10 young people (5 males and 5 females) took part, who were all aged between 9 – 12year. Question asked during the focus group: * Do Digital media take a lot of your time? * Do you feel lost when you are not connected? Do you go online to check for new updates? * Do you feel you a lways have to go online to learn/view information? * Do you forget to eat when you are connected? * Do you use online social networking to retrieve any type of information? * Does spending time on social networking affects on your grades in a negative way? * Do you think you can stop yourself from always connecting online? * Are you unable to continue your day without checking for updates of news / friends online? * Has social networking sites made you become depressed? Do you enter sexual websites? * Do you talk with stranger people online? Analysis: After the focus groups were done, the information was analyzed and i was able to put together the information to have a basic result. I can say that each person had his/her own view, the information was not possible to evaluate and conduct on a percentage scale. The focus group study it showed that the males spend more time on social networking sites then men. They believe they do spend more time online which allows them to play ad ent er many kind of websites.All participants believe online social networking is time consuming and has its negatives. Some of the negatives given about online social networking. Some positives were: it has allowed a number of people to be curious to want to know more information, to learn more, to be able to communicate with people in different countries and be entertained. Solution and recommendation: Parents should limit total screen time for children older than 2 years to no more than 1 to 2 hours/day, and avoid screen time for children younger than 2 years.Also keep children's bedrooms free of screen media; and co-view media with their children and discuss the content.. Parents also need to avoid exposing young children to PG-13– and R-rated movies, given the prevalence of violent and sexual content in higher-rated film sand the new evidence that movie scenes that depict drinking alcohol and smoking may be very influential in teenagers' decisions to use alcohol and tobacco. In addition, parents can be mindful of their own media practices, because studies have shown that the strongest predictor of children's heavy media use is parents' heavy media use.Parental efforts to interpret, elaborate, and provide supplemental information on topics introduced by television have been found to be successful in countering negative or harmful content. In a recent study on exposure to sexual media content, adolescents who report that they discuss the content of what they see on television are less likely to engage in risky sexual activity. Moreover, Schools have not kept pace with modern media, especially in violence prevention, drug prevention, and sex education programs.With the amount of sexual suggestiveness currently displayed on television and in movies, schools no longer have any excuse for not providing comprehensive school-based sex education programs for children and adolescents, including full discussions of contraception and discussions of how sex and sex uality are portrayed in the media. Similarly, drug education programs must progress beyond scare tactics to incorporate principles of media education, teaching young people how to deconstruct alcohol and tobacco ads and, therefore, become more resilient.Conclusion: During the past 50 years, thousands of research studies have revealed that the media can be a powerful teacher of children and adolescents and have a profound impact on their health. To date, too little has been done by parents, health care practitioners, schools, the entertainment industry, or the government to protect children and adolescents from harmful media effects and to maximize the powerfully prosocial aspects of modern media. More research is needed, but sufficient data exist to warrant both concern and increased action. Digital Media Introduction: You may have heard of digital media, but you may have no idea what it is and how it can help you out when it comes to marketing. It's definitely important that you get up to speed so you can use this to benefit your business. Basically digital media refers to any type of electronic media out there. Today media can be accessed in many ways, including with hand held devices like mobile phones, laptops, desktops, mp3 players, and more. Digital media must be stored in an electronic way, so there is a lot of digital content on the internet today, including text content, pictures, audio content, as well as video content.Through the history of internet, digital media has been developing in various ways. Here's we'll take a look at how it has affected the Internet and ways that it may be integrated moving forwards (Rogers 2006). One type of digital media is text; this in fact represented the very first explosion of  this  type of content  out there on the Internet. When t he Internet first got big, there was an explosion of content on the web, especially with all the text editors and word processing options out there today (Rogers 2006).Larger companies started to put date on computers instead of storing it in cabinets, and the internet definitely allowed a great way to share, transfer, and store content as well. As the Internet grew, images began to appear. Instead of just text emails, soon people could send photos, and soon photo sites for sharing photos began to pop up. Then in the middle 1990s, audio began to become an important part of digital media with the mp3 files that could be easily used. Soon music and more was shared online with sites that allowed you to share audio.Last in the digital media development was video. YouTube definitely made video sharing a hugely popular form of modern media distribution and this is continuing to grow as we speak today. Now with new technology seen in things like the iPhone,  this new form of virtual medi a  is available in handheld devices as well, and no doubt  this sector  is only going to continue to grow in the future (Rogers 2006). Now that you understand a bit more about the technology side, you may be wondering how it can help your business.Well businesses are using digital media for marketing more and more today, realizing that there is a huge marketing field out there and that  it can help to draw in visitors and can even provide better search engine visibility with you. Text content can be kept updated on your site and helpful content is a great part of good marketing. Expertise in your field can really help your business and get traffic flowing into your business website. Photos, charts, diagrams, and models are always popular online and will help you to get more visibility as well.Audio allows you to use music on pages or to do podcasts for your business. Creating videos is a popular method of digital media marketing today, and videos do very well in search engin es (Rogers 2006). With the popularity of digital media, it is definitely important that you continue to create and use it for good marketing and business results. Even if you have to hire someone to help out, the benefits will make it worth the money. So knowing about and using digital media is definitely important for your business success todayProblem statement: Most people accept the idea that the media can influence people. But the degree of that influence, as well as who is most-impacted, when, how and why, have been the subjects of great debate among communication scholars for nearly a century. Media effects refers to the many ways individuals and society may be influenced by both news and entertainment mass media, including film, television, radio, newspapers, books, magazines, websites, video games, and music.To understand digital media effects, it is first critical to consider how media are used and for what purposes. Communication scholars have traditionally fallen into tw o camps – functionalists, who believe the media audience tends to be in control and active, and critical/culturalists who believe the audience has less control and is therefore more passive. The balance may lie somewhere in the middle and may vary from country to country. Purpose of the study: In this paper we are going to study and evaluate the digital media and its effect on children in general.The following text is a general idea: Youth spend an average of ;7 hours/day using media and the vast majority of them have access to a bedroom television, computer, the Internet, a video-game console, and a cell phone. In this paper we review the most recent research on the effects of media on the behavior and health and well-being of children and adolescents. Studies have shown that media can provide information about safe health practices and can foster social connectedness.However, recent evidence raises concerns about media's effects on aggression, sexual behavior, substance use , disordered eating, and academic difficulties. We provide recommendations for parents, practitioners, the media, and policy makers, among others, for ways to increase the benefits and reduce the harm that media can have for the developing child and for adolescents. More than 50 years of media research attests to the significant influence of media on child and adolescent health.Both â€Å"old† media (television, movies, magazines) and â€Å"new† media (the Internet and social networking sites, video/computer games, cell phones) can have an impact on virtually every health concern that practitioners and parents have about young people, including aggressive behavior, risky sexual behavior, substance use, and disordered eating. Although the media are not the leading cause of any of these problems, the research reviewed here suggests that they are significant.Yet, despite the evidence of potential harm, there is also evidence that media can be beneficial for youth (eg, by increasing empathy and acceptance of diversity through modeling of prosocial behaviors and developing children's early literacy skills through educational programming). Those concerned with child and adolescent health need to be aware of the research on the effects of modern media on youth. Theoretical framework: Literature review: Media affect youth not only by displacing time they spend doing homework or sleeping but also by influencing beliefs and behaviors.According to social learning theory, children and adolescents learn by observing and imitating what they see on the screen, particularly when these behaviors seem realistic or are rewarded. Cognitive development theory asserts that children's cognitive capacities at different stages determine if and how they understand media content. For example, children younger than 8 years who are not yet able to comprehend persuasive intent will be more vulnerable to advertising.In addition, media present youth with common â€Å"scriptsâ €  for how to behave in unfamiliar situations such as romantic relationships. Finally, superpeer theory states that the media are like powerful best friends in sometimes making risky behaviors seem like normative behavior. With the variety of theories suggesting a potentially powerful effect of the media and the growing empirical evidence for negative impact, one might hypothesize that parents would take care to limit exposure to detrimental media content.However, the â€Å"third-person effect† (a well-documented phenomenon in the communications literature) shows that teenagers and adults think that the media influence everyone except themselves or their children Violence and Aggression By the age of 18, the average adolescent will have seen an estimated 200 000 acts of violence on television alone. Much of the violence on television and in movies is presented in a sanitized and glamorized fashion, and in children's programming it often is presented as humorous.More than 1 0% of 10- to 14-year-olds saw 40 of the most violent movies in 2003. Both music videos and rap music have become increasingly violent. Interactive media can encourage antisocial beliefs and behavior in children and adolescents, particularly because violence in new media has been found to be prevalent as well. A recent analysis of video games revealed that more than half of all games contain violence, including ;90% rated as appropriate for children aged 10 years and older.Health professionals worry most about first-person shooter video games. In the aftermath of the West Paducah, KY school shooting, it was discovered that the shooter had never fired a real gun in his life before that day, yet his marksmanship was both accurate and lethal. Researchers believe that repeated exposure to mediated violence can lead to anxiety and fear, acceptance of violence as an appropriate means of solving conflict, and desensitization, with resulting increases in aggression and decreases in altruism. In particular, the portrayal of justifiable violence that is common in American media—â€Å"good guys versus bad guys†Ã¢â‚¬â€places children at risk because it is so powerfully reinforcing. The relationship between media violence and real-life aggression is nearly as strong as the impact of cigarette smoking on lung cancer not everyone who smokes will get lung cancer, and not everyone who views media violence will become aggressive themselves. However, the connection is significant. The most problematic forms of media violence include attractive and unpunished perpetrators, no harm to victims, realism, and humor. SexResearchers investigating the impact of exposure to sexual content in media on adolescent sexual beliefs and early sexual initiation have found modest but significant associations, particularly in the realm of pornography. In a national sample of 1500 10- to 17-year-olds, nearly half of the Internet users had been exposed to on-line pornography in the prev ious year. In a sample of middle-school youth, exposure to sexually explicit (X-rated) content predicted perpetration of sexual harassment (for males), more permissive sexual norms, having oral sex, and engaging in sexual intercourse while in high school.Longitudinal studies now exist that have linked heavy exposure to sexual content in mainstream media with more rapid progression of sexual activity, earlier coital behavior, greater risk for and unplanned pregnancy, and sexually transmitted disease. One explanation for this relationship may lie in the role of the media as a â€Å"superpeer† that gives adolescent audiences a consistent message that sex is normative and risk free. In addition, media play an important role in providing sexual information to adolescents in the United States and in shaping their beliefs about how males and females behave in romantic relationships.Television shows geared toward teenagers actually have more sexual content than adult-oriented shows, yet there is little mention of the need for contraception or for responsibility. Virtually every Western country makes birth control available to adolescents, including allowing birth control advertisements in the media, but the major US television networks balk at airing ads for contraception. This flies in the face of the fact that a substantial body of evidence shows that giving teenagers’ access to condoms does not lead to earlier sexual activity.Parents and child advocates often express concern over children connecting with strangers on-line. Although there have been disturbing cases of Internet sexual predatory activity by adults on children, most recent studies of Internet safety have suggested that sexual solicitation of minors is more likely to occur by other minors. Social networking sites such as MySpace and Facebook enable adolescents to present themselves publicly, sometimes in very sexually suggestive ways; however, adult on-line predators are not using social n etworking sites to find or entice their victims.One national survey of â€Å"sexing† with cell phones, conducted with 13- to 19-year-olds, revealed that 20% had sent and 48% had received sexual messages. However, social networking sites can also be used prosocially for safer-sex campaigns, for example. Substance Use In the United States, more than $22 billion is spent marketing and advertising drugs ($13 billion on tobacco, $5 billion on alcohol, and $4 billion on prescription drugs), and many research studies have shown that it has a significant impact on adolescent use.Children and teenagers can also see considerable alcohol and drug content in on-line videos. Recent studies of social networking sites have found that substance abuse is referenced in 40% of the profiles. Portrayals of tobacco are also prevalent in the movies: ? 70% of movies made in the United States today contains smoking, and smoking is rarely associated with negative health outcomes. Longitudinal prospect ive studies have revealed that exposure to movie smoking at baseline (grades 5–8) predicts smoking initiation 1 to 8 years later.Experimental research has helped illuminate why exposure to movie characters' smoking is associated with smoking initiation: viewers who identify with the storyline and the characters are more likely to increase their intention to smoke. Obesity and Eating Disorders Numerous American and international longitudinal studies (one of them as long as 26 years in duration) have shown that media use is contributing to the current epidemic of obesity worldwide. However, the mechanism for why heavy television-viewing, in particular, is predictive of children's weight status is unclear. Food marketing may be 1 culprit.Children and teenagers see 4400–7600 ads per year for junk food and fast food on television alone. Randomized, controlled experiments have provided evidence that exposure to junk food advertising has an impact on children's food beliefs a nd preferences. The Internet now presents a new concern. As the Kaiser Foundation noted, â€Å"There is a vast amount of food related content online, with the potential to significantly expand and deepen children's exposure to food marketing messages. Apart from the influence of advertising, eating while viewing may lead to greater food consumption.College-aged students showed significantly greater consumption of food when subjects were watching television versus listening to classical music. The investigators hypothesized that satiety cues are suppressed in viewing conditions. Although the evidence that television-viewing displaces physical activity is equivocal, researchers are now examining whether heavy media use, particularly at nighttime, displaces sleep. Children who do not get enough sleep are more likely to engage in sedentary behaviors (such as television-viewing) and less likely to engage in physical activity.The media play a crucial role in the formation of body self-im age and may be responsible for creating unrealistic expectations and body dissatisfaction. Females who are regular readers of fashion and beauty magazines in early adolescence are more likely to suffer from a distorted body image during their teenaged years. A natural field experiment in Fiji revealed that the prevalence of eating disorders increased dramatically after the introduction of American television programs, which show excessively thin female lead characters.On the Internet, there are now ;100 proanorexia Web sites that not only encourage disordered eating but offer specific advice on purging, severely restricting caloric intake, and exercising excessively. School Performance and Learning Problems The possibility of a connection between television-viewing and ADD or other learning disabilities is currently an issue of great controversy. An initial study in 2004 revealed an association between daily hours of television-viewing at the ages of 1 to 2 years and subsequent atte ntional problems at the age of 7.However, a more recent study in which 59 children with ADD and 106 comparison children were examined actually revealed that the latter had more impairment in their cognitive processes after viewing television than the former. At least 4 studies have shown an impact on academic performance, especially if there is a television set in the child's or teenager's bedroom. Other Health Effects Heavy television-viewing has also been associated with hypercholesterolemia, hypertension, an increased prevalence of asthma, sleep disorders, mood disorders, psychological distress, and depression.These were largely correlational studies and, therefore, did not necessarily show cause and effect. Prosocial Effects Despite the negative effects listed above, the media can be powerfully prosocial and educational. Children and teenagers can learn antiviolence attitudes, empathy, tolerance toward people of other races and ethnicities, and respect for their elders. Video ga mes can be beneficial as well, including improving compliance with chemotherapy regimens in adolescents with cancer.Important and useful public messages can be successfully embedded into primetime television shows that are popular with adolescents. In an episode of the television program Friends, for example, Rachel tells her boyfriend Ross that she is pregnant although they had used a condom. A national telephone survey conducted with Friends viewers after the episode aired found that adolescents learned that condoms are not fool-proof and were more likely to discuss contraception with their parents.Similarly, a recent episode of Gray's Anatomy was effective in teaching viewers about HIV and pregnancy. Research into the impact of digital media on relationship formation and maintenance has revealed that on-line communication and on-line self-disclosure can stimulate adolescents' social connectedness and, thereby, their well-being. However, the benefits of socializing on-line are not equal for every child or adolescent. The positive Internet effect holds only when adolescents predominantly talk with their existing friends.Communication technologies that are most often used to communicate with strangers (eg, chat in a public chat room) or more solitary forms of Internet use (such as surfing the Web) have negative effects on social connectedness. TRADITIONAL MEDIA AND NEW MEDIA Children and adolescents spend more time with media than they do in any other activity except for sleeping—an average of ;7 hours/day. Children's bedrooms are replete with media technology: by 2005, two thirds had a television set, one half had a VCR or DVD player or video-game console, and nearly one third had Internet access or a computer.Media impact is increased significantly with the presence of a bedroom television: viewing increases 1 to 2 hours/day, risk of overweight increases by 31%, and the likelihood of smoking doubles. When a television is in the bedroom, parents are le ss able to monitor viewing habits , children participate in fewer activities such as reading and hobbies, and sleep is shortened Field Observation: Focus group: One of the aims of my research paper was to understand what children feel about the way they are affected by the Digital media. To do this i used one of our qualitative methods – focus group.A focus group is a method that is used by researchers to find out what people’s opinions and views are. During a focus group the researcher(s) will ask questions to stimulate discussion within the group, while taking note of what people are saying about particular issues. The focus group were conducted in Notre dame college-lwaize in total, 10 young people (5 males and 5 females) took part, who were all aged between 9 – 12year. Question asked during the focus group: * Do Digital media take a lot of your time? * Do you feel lost when you are not connected? Do you go online to check for new updates? * Do you feel you a lways have to go online to learn/view information? * Do you forget to eat when you are connected? * Do you use online social networking to retrieve any type of information? * Does spending time on social networking affects on your grades in a negative way? * Do you think you can stop yourself from always connecting online? * Are you unable to continue your day without checking for updates of news / friends online? * Has social networking sites made you become depressed? Do you enter sexual websites? * Do you talk with stranger people online? Analysis: After the focus groups were done, the information was analyzed and i was able to put together the information to have a basic result. I can say that each person had his/her own view, the information was not possible to evaluate and conduct on a percentage scale. The focus group study it showed that the males spend more time on social networking sites then men. They believe they do spend more time online which allows them to play ad ent er many kind of websites.All participants believe online social networking is time consuming and has its negatives. Some of the negatives given about online social networking. Some positives were: it has allowed a number of people to be curious to want to know more information, to learn more, to be able to communicate with people in different countries and be entertained. Solution and recommendation: Parents should limit total screen time for children older than 2 years to no more than 1 to 2 hours/day, and avoid screen time for children younger than 2 years.Also keep children's bedrooms free of screen media; and co-view media with their children and discuss the content.. Parents also need to avoid exposing young children to PG-13– and R-rated movies, given the prevalence of violent and sexual content in higher-rated film sand the new evidence that movie scenes that depict drinking alcohol and smoking may be very influential in teenagers' decisions to use alcohol and tobacco. In addition, parents can be mindful of their own media practices, because studies have shown that the strongest predictor of children's heavy media use is parents' heavy media use.Parental efforts to interpret, elaborate, and provide supplemental information on topics introduced by television have been found to be successful in countering negative or harmful content. In a recent study on exposure to sexual media content, adolescents who report that they discuss the content of what they see on television are less likely to engage in risky sexual activity. Moreover, Schools have not kept pace with modern media, especially in violence prevention, drug prevention, and sex education programs.With the amount of sexual suggestiveness currently displayed on television and in movies, schools no longer have any excuse for not providing comprehensive school-based sex education programs for children and adolescents, including full discussions of contraception and discussions of how sex and sex uality are portrayed in the media. Similarly, drug education programs must progress beyond scare tactics to incorporate principles of media education, teaching young people how to deconstruct alcohol and tobacco ads and, therefore, become more resilient.Conclusion: During the past 50 years, thousands of research studies have revealed that the media can be a powerful teacher of children and adolescents and have a profound impact on their health. To date, too little has been done by parents, health care practitioners, schools, the entertainment industry, or the government to protect children and adolescents from harmful media effects and to maximize the powerfully prosocial aspects of modern media. More research is needed, but sufficient data exist to warrant both concern and increased action.